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		<title>A Brief History of Kit</title>
		<link>http://www.footballs.co.uk/2010/09/08/a-brief-history-of-kit/</link>
		<comments>http://www.footballs.co.uk/2010/09/08/a-brief-history-of-kit/#comments</comments>
		<pubDate>Wed, 08 Sep 2010 13:13:36 +0000</pubDate>
		<dc:creator>chris</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Bolton]]></category>
		<category><![CDATA[Football Kit History]]></category>
		<category><![CDATA[Juventus]]></category>
		<category><![CDATA[Notts County]]></category>

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		<description><![CDATA[Georgie Best and King Kevin Keegan did look quite good in those retro V-necks didn't they?]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s said that the first football kit came from the wardrobe of King  Henry VIII of England. Yes that&#8217;s six wives, Greensleeves, Church of  England Henry VIII, He who may also be responsible for initiating the  concept of soccer-wear.</p>
<p>Once the game had been established as a staple of competition between  public schools in England, teams began to wear different colours to  demonstrate identity – perhaps their school crest or even to  differentiate between social class.</p>
<p>When an organised and structured football league appeared in the  1860s, players were kitted out in whatever clothing they owned; using  caps or sashes to distinguish what team they were on.   This lasted a  full ten years before uniforms became the norm with the colour  representing the heritage of the teams&#8217; players and their community.</p>
<p>A series of measures taken by the Football Association when the  Football League was in it&#8217;s first few years, saw the kit begin to  resemble what we know today.   Players had previously worn  knickerbockers – but these turned into shorts. Players once nailed  spikes to their boots – but these evolved into studs. And the first shin  guards – which started life as adapted cricket pads worn outside the  sock – began to catch on.</p>
<p>As the game spread across Europe, teams began to model their kit  colour from the English Football League. Fact: Juventus modelled their  colours (black and white stripes) on Notts County.</p>
<p>In the 1950s, German sports company Adidas  manufactured the first  boot which was cut below the ankle and started experimenting with  diverse types of stud for different conditions. Jerseys were becoming  more lightweight and team colours were kept simple.   The designs of the  1970s are amongst the most popular purchases for football fans today.  Shirts were still generally clear of sponsorship and, for the first  time, footballers began to play the celebrity game.</p>
<p>Georgie Best and King Kevin Keegan did look quite good in those retro V-necks didn&#8217;t they?</p>
<p>Enter the modern era and shirts were increasingly becoming bombastic  fashion statements with the consumer in mind as much as the team. Pink  for Juventus, purple for Real Madrid, gold for Borussia Dortmund – as  globalisation kicked in, manufacturers started to design kits as fashion  for markets in at home and further afield to the Far East.</p>
<p>Today the kit is designed with as much as a marketing tool under the  global football brand, with teams opting for as many as three kits  per season. Depending on their participation in football&#8217;s top  competitions teams will even produce commemorative jerseys, so it&#8217;s not  unknown to have as many as five or six different jerseys during any one  season.</p>
<p>Today, as with most sports, football kit makers work with players and  scientists to develop the best in performance attire. Currently,  tight-fitting, second skin-style strips are favoured by many of the top  league and international teams for their aero-dynamism and; well,  because they look quite good.</p>
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		<title>First Blog Post Test</title>
		<link>http://www.footballs.co.uk/2010/08/25/hello-world-2/</link>
		<comments>http://www.footballs.co.uk/2010/08/25/hello-world-2/#comments</comments>
		<pubDate>Wed, 25 Aug 2010 17:15:28 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>

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		<description><![CDATA[Something more about this post.]]></description>
			<content:encoded><![CDATA[<p>First blog post &#8211; content to come from Ally.</p>
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